Celebrity Makeup Artist Shalini Vadhera Talks Beauty With a Purpose

Beauty has always been Shalini Vadhera’s passion but she didn’t realize that it would also transform her life and lead her towards her true calling. Vadhera became a beauty pioneer when she launched Global Goddess Beauty, one of the first multicultural beauty brands to retail at Sephora. When she exited the business, Vadhera knew that she was meant to do more than just make women look beautiful on the outside. 

“What I didn’t realize was that there was a bigger calling for me and it wasn’t about empowering women through lipstick and mascara.” This led Vadhera to create two additional brands, Power Beauty Living, a social platform that gives female entrepreneurs access to mentorship and the resources she didn’t have when she was launching her business and Passport to Beauty, an online destination featuring the best beauty and wellness discoveries from around the world.

Both of these ventures not only fulfilled Vadhera’s desire to help women live their best lives but also led her towards her most personal project, Ready Set Jet, a social impact beauty brand to help empower the women and girls of India to reach their fullest potential. In the interview below, Vadhera talks to us about her incredible journey, the lessons she’s learned along the way and how she plans on changing the face of beauty in India.

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